Daniel Kolchinsky

The background image is inspired by "Powers of Ten", a 1977 short film about scale by Charles and Ray Eames. Chicago metropolis exemplifies the importance of looking at complex systems from a different point of view to understand relationships and interdependencies between components.

Experienced designer of digital platforms, with a user and systems oriented mindset. Principal of Interaction Design at Smart Design in New York City.

Featured Projects

  • Gatorade Hydration Customization

    – Lead digital design and user engagement effort of a large, multi-component platform for sports fuel personalization, in development since 2014

    Case Study Talk Article

  • HPE OneView

    – Led design of data center web app and started enterprise UI framework

    Process Video Framework

  • Gatorade Hydration Prototype

    – Led rapid design and field testing of a proof-of-concept system

    Case Study Video

  • OXO On

    – Architected, user tested and designed interfaces for entire line of kitchen appliances

    Case Study Video Playlist

  • Discover Card Account Center

    – Led multi-year effort to revamp online cardmember experience, including design of Spend Analyzer

    Case Study Click-Through Patent

Core Methods

  • Product Strategy

    – Platform architecture, roadmap planning and stakeholder coordination
  • User Research

    – Qualitative and quantitative techniques to uncovering design-actionable insights and establishing direction
  • Communication

    – Synthesis and delivery of information in its most comprehensible form
  • Interaction Design

    – Design and definition of every component in a complex system, including user interfaces for physical and digital products
  • Team Leadership

    – Recruitment, mentorship and management of fellow team members