Create and evolve a multi-component hydration personalization platform.
Carrying over from our 2014 strategy project, we were tasked to design, build and pilot a hydration personalization service for teams. It needed to be able to generate individually personalized sports fuel recommendations, track hydration related metrics, and help athletes and their coaching staff improve team hydration.
In collaboration with our ZigBee engineering partners, I designed and oversaw an end-to-end proof-of-concept that validated core platform assumptions of bi-directional cloud communications between Smart Caps and a web interface. Taking only three weeks to make, it was an important gut check before we fully committed to our technology stack. I filmed and narrated the following demonstration video.
Design and development of every component had to finish in time for summer sports.
Installations at several high schools took us and Gx Stations around the country.
We continued to evolve features based on feedback and made multiple research trips.
Context shift to pro teams necessitated a complete redesign of the digital experience.
Together with GSSI scientists, I defined the Rec Engine, platform’s primary algorithm.
I also crafted product presentations and literature and led many demonstrations.
The streamlined check-in and -out experience on the Stations was able to process 90+ football players in just minutes.