Understand what individualized hydration could be and define a future cloud service to support it.
Hydration and nutrition personalization is the next frontier in the world of competitive sport. In collaboration with its scientific division GSSI, Gatorade tasked our team to investigate this opportunity with teams of high school, college, and pro levels, starting with the Brazilian national soccer team. Our research insights would then inform the design and strategy behind a future personalization platform from Gatorade.
Within three months, we designed and built a fully featured, hydration tracking prototype app.
We had to balance central app’s extensive feature set—it needed to aggregate, store and display all hydration tracking data—with the expedited timeframe of just three months. I architected, designed, and art directed the app, carefully applying standard iOS interface patterns and keeping the number of page types to a minimum.
We then spent much of the year visiting and learning from high school, college, and pro teams.
Leveraging research insights, we then defined Gatorade’s hydration personalization platform.