“We need interfaces just as easy-to-use and modern as what the OXO brand stands for.”
OXO, a cooking tools and housewares brand, is known for innovative products of excellent usability and quality materials. It practices “universal design” philosophy, aiming to make products accessible by the greatest range of users, including those with disabilities.
In 2012, OXO decided to create its inaugural line of kitchen appliances. Multiple design teams embarked on the initial set of eight products. My task was to design user interfaces for each OXO product, while ensuring that they all speak a cohesive, proprietary, and authentic language.
Ongoing prototype testing provided welcome guardrails for a wide range of concepts.
I defined a set of principles to help unify the experience across every appliance in progress.
From illustrated scenarios and logic maps to a custom typeface, I attended to every detail.
A behavior map ensured consistent interactions across the product line, concurrently designed by different teams.